Search engine optimization (SEO)

 

What is SEO?

SEO stands for "Search Engine Optimization". It expresses the practices that aim to increase and raise the quality of web traffic (the number of visits to a specific website) through unpaid search results on search engines, what is known as "Organic Search Results," that is unpaid and regular, and searches.

Although the term is an acronym for "SEO", this concept is more about user’s behavior than search engines. It is all about:

Once you have identified these matters, you can connect users who are doing searches online with the appropriate solutions provided on your website. SEO is a two-sided currency; the first aspect is to know what users are searching for on the Internet; while the second aspect is to present this information in a way that search engines can find and understand so that they can deliver it to the user. Like an answering machine, they collect a massive amount of content, then organize and evaluate it depending on thousands of factors in order to determine the best content that will answer a specific question asked by the user when he searches for something on the Internet.

Search engines are able to do this by exploring all forms of content available on the Internet through a process called crawling and indexing and then arranging them according to their compatibility with the query that the user entered into the search engine, through a process called ranking.

 

What is an unpaid organic search result?

As we explained above, Organic Search Results are the search results that appear to the user as a result of the effective use of SEO techniques and which have not been paid by the owners to appear on the results page. In the past, natural search results were easy to determine. Ad results were shown at the top of the results page, followed by ten links to organic results. However, over time the way results are displayed on search engines has changed. How, then, can you learn about organic search results?

Today's SERP "Search Engine Result Pages" contains more ads, also dynamic search results known as SERP features, in addition to regular search results. Examples of dynamic search results SERP features include:

In addition to many other distinct forms of results that constantly change and evolve according to users' preferences and needs. It is worth noting that the SERP features in the Google search engine are organic (unpaid), some of which are affected by SEO techniques, while some have nothing to do with SEO techniques. Examples of SERP features that are affected by SEO (their appearance on the first page of search results depends on their strength and the use of SEO in them)

• The Snippets.
• Results related to your search, which sometimes appear in boxes called: People Also Ask.

The outstanding results that are not affected by SEO techniques are those that include information from reliable or specialized sites in the subject of research, such as Wikipedia, or IMDb which specializes in evaluating films.

  

What are the White Hat SEO and Black Hat SEO?

 

• The White Hat SEO refers to best practicing strategies and techniques consistent with the laws and conditions stipulated by the search engines. It primarily aims to benefit users and provide better results for their search.

 

• The black Hat SEO refers to techniques and strategies that aim to deceive search engines to get higher traffic and more visits. Black Hat SEO strategies may succeed in achieving higher numbers but exposing your site to the risk of being penalized and banned by search engines and blocked from search results pages and will cost you heavy material losses. Take care to avoid them and stick to the right strategies and techniques.

 

Is SEO important?

Although paid ads and social media platforms can bring more visitors to your website, most of the traffic online comes through search engines.

Organic Search results appear to professional researchers to be more reliable and get more clicks than paid ads. Whereas, among the search results that appear to users in the United States of America, users click on only 2.8% of the paid results as SEO is the only method of online marketing that if you use well, it will bring you continuous profits and always satisfactory results. If you put in the right content that deserves to be featured on the search results page for a suitable keyword, the traffic to your site will increase overtime for free. Whereas; marketing content by other means requires you to pay money to increase traffic and the visitors' number.

Although different search engines are getting smarter, they still need your help. Therefore, you must improve your site to communicate information to the search engine in a proper way; then, the latter can find this information, index it, and then display it on the results page.

Proper SEO will ensure that you save a lot of time, effort, and money while using these techniques mistakenly will seriously damage your site.

 

 

If you are looking for SEO expert or SEO Specialist for your tech support business, then contact our Teknologiia experienced team.